Future of Marketing Marketing enables a business to attain its total capacity and delivers its proprietors a return on their investment by marketing its goods, services, and brands. This is achieved by raising client awareness of the brand, enhancing content engagement, and accelerating product and service sales. New trends in the market have emerged recently, forcing market managers to adapt drastically to stay ahead of the curve. In particular, social media, competition, technological advances, and diversity have all significantly impacted marketing, fostering more robust customer relationships and propelling the continuous expansion of the service economy. This paper will, therefore, examine how these aspects shape the future of marketing. Technology has transformed the marketing strategies for most businesses by offering new and creative modes of reaching and engaging with clients, such as accessing a larger audience through various digital channels. The proliferation of digital de...
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