Blogging

 Review a step-by-step guide plus useful templates to learn how to write an effective blog post for your target audience and customers.

Written by: Rachel Leist

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What is a blog post? 

Let’s get started with an important question.
Blogging may mean different things depending on your niche — so let’s begin with this definition.

What is a blog post?
A blog post is any article, news piece, or guide that’s published in the blog section of a website. A blog post typically covers a specific topic or query, is educational in nature, ranges from 600 to 2,000+ words, and contains other media types such as images, videos, infographics, and interactive charts.

Blog posts allow you and your business to publish insights, thoughts, and stories on your website about any topic. They can help you boost brand awareness, credibility, conversions, and revenue. Most importantly, they can help you drive traffic to your website.

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